Content of the paper (APA Format) includes an industry competitive analysis, SWOT/TOWS and other appropriate analysis; evaluation of strategic options( corporate level, business level; international level) using concepts and terminology from the text; and recommendations with justifications that also uses strategic concepts and strategy terminology from the text.

Strategic Issues – (order of importance)

Strategic Recommendation(s) – (order of importance, followed
by implementation tactics)

Case Follow-Up/Update – (strategy changes/results occurring
since case date – do not include in
analysis/recommendations.)