Marketing Plan


In this assignment, you will complete a 12- to 15-slide PowerPoint® narrated presentation addressing the following items.
Part 1–Unit 1
Create a market-oriented mission statement using the five major characteristics suggested by Kotler et al. (2022).
Prepare a brief situational overview.
Analyze the industry using Porter’s five forces model.
Apply the four additional forces from the readings as noted by Isabelle et al. (2020). See the article in the reading area called “Is Porter’s five forces framework still relevant? A study of the capital/labour intensity continuum via mining and I.T. industries.” (Attached)
Create five strategic goals using the SMART acronym.
Determine the three characteristics of an SBU for the new product/product line. Discuss whether you characterize the marketing portfolio as specialized or diverse.
Part 2–Unit 2
Determine the difference between strategy and tactics.
Prepare the target market using the 5Cs framework. Illustrate the five Cs similar to Figure 2.2 in our text.
Describe the 3V elements of the market value principle. Design the 3V market value principle similar to Figure 2.3 in our text.
Design the seven tactics (7Ts) defining the marketing offers similar to Figures 2.4 and 2.5 in our text.
Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.
Describe how you will demonstrate at least three key performance metrics against established goals.
Prepare an executive summary. You may use this as the first slide of your presentation.
Your minimum 12- to 15-slide PowerPoint presentation must include the following
A separate title and references slide.
Speaker Notes for each slide. Each slide should have professionally written notes below each slide substantiated with research.
Correct spelling, grammar, and punctuation.
4–6 bulleted items per slide that are explained in the narration.
Use of a sans serif font like Ariel or Calibri in 24-point font.
Your submission must use the current APA format and citation style for in-text citations or quotes and references with no errors. (See Unit 1 Reading area for APA assistance from the Academic Success Center.)
Reference
Kotler, P., Keller, K. L.,