Hospitality Question


Please watch the movie Selling Australia, then answer the following questions:
What is Australia’s brand? Please describe how they position their island nation and it’s tourism offerings for foreigners.
How do Australians see Australia (brand identity)?
How was Australia being positioned and marketed to different target markets (Asia, Europe, America)?
What was the image international travelers have of Australia? Where did that image come from (what image formation agents)?
Who was used in the campaign to be a spokesperson, why?