Case Study


1 in Chapter 2, Management Communications: Principles and Practice, (3rd ed.) Hattersley — and evaluate this case. In your evaluation, include answers to the following questions:
Rank order all the issues Gilcrist is facing
Of the issues confronting her, which does she need to do NOW?
How might her choices shape her relationship with Boswell?
What are Gilcrist’s immediate and long-term goals?
Write a two page memo from you to Gilcrist that offers her your advice on what actions she needs to prioritize as she takes over at Yellowtail Marine. First decide what her goals are and then determine what she needs to do NOW. Obviously, she can’t achieve everything right away, so where should she start? I attached the chapters below.